bboys to men.


Audio Visu­al (music video)
Spring 2006
Ams­ter­dam, THE NETH­ER­LANDS

(In coll­b­or­a­tion with Liang Lu)

In Feb­ru­ary 2006, artist Rich Med­ina (USA) and Mark Klaver­stijn (from the Ams­ter­dam design unit Machine) col­lab­or­ated and assigned us to cre­ate the music video pro­ject to cre­ate the music video for Rich Medina’s new track “BBoys To Men” from his new album “Con­nect­ing The Dots”.

Teamed up with Liang Lu, we took the lyr­ics of the tracks and developed the idea of “we eat, we grow”. In the video, by con­stantly stuff­ing the objects men­tioned in the lyr­ics into the mouth, we cre­ated a visu­al rep­res­ent­a­tion in the most lit­er­al and straight­for­ward way. It is a nar­rat­ive about how each of us as an inno­cent soul has to take in and cope with all the issues and top­ics from our soci­ety, no mat­ter if we have an appet­ite for it or not.

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