BBOYS TO MEN
Audio Visual (music video)
Amsterdam, THE NETHERLANDS
(In collboration with Liang Lu)
In February 2006, artist Rich Medina (USA) and Mark Klaverstijn (from the Amsterdam design unit Machine) collaborated and assigned us to create the music video project to create the music video for Rich Medina’s new track “BBoys To Men” from his new album “Connecting The Dots”.
Teamed up with Liang Lu, we took the lyrics of the tracks and developed the idea of “we eat, we grow”. In the video, by constantly stuffing the objects mentioned in the lyrics into the mouth, we created a visual representation in the most literal and straightforward way. It is a narrative about how each of us as an innocent soul has to take in and cope with all the issues and topics from our society, no matter if we have an appetite for it or not.