TOT (THIS OR THAT)
Cooperate Identity (logo, prints, graphics and visuals), lookbooks, posters and website
At the start of 2011, the creator of the Parisian fashion label “tot” has commissioned me to design the corporate identity for her brand.
The project included creating the logo of the brand, brand tag for the garment, garment care-handling tag, lookbooks, business cards, newsletter, letterhead templates for quotation, invoice, receipt & website.
The design of logo is to create variation and multiplicity, thus can be seen as a geometric form, a mirror image or even a funny face, an impression of classy with a touch of playfulness.
The website is to function as the online showcase for collections, news blog, contact & distribution information.
(new window directs to website)