Cooper­ate Iden­tity (logo, prints, graph­ics and visu­als), look­books, posters and web­site
Spring 2011
Par­is, FRANCE

At the start of 2011, the cre­at­or of the Parisi­an fash­ion label “tot” has com­mis­sioned me to design the cor­por­ate iden­tity for her brand.

The pro­ject included cre­at­ing the logo of the brand, brand tag for the gar­ment, gar­ment care-hand­ling tag, look­books, busi­ness cards, news­let­ter, let­ter­head tem­plates for quo­ta­tion, invoice, receipt & web­site.

The design of logo is to cre­ate vari­ation and mul­ti­pli­city, thus can be seen as a geo­met­ric form, a mir­ror image or even a funny face, an impres­sion of classy with a touch of play­ful­ness.

The web­site is to func­tion as the online show­case for col­lec­tions, news blog, con­tact & dis­tri­bu­tion inform­a­tion.
(new win­dow dir­ects to web­site)

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