bboys to men.


  Audio Visu­al (music video)
 Spring 2006

 (A col­lab­o­ra­tive project with Liang Lu)

  In Feb­ru­ary 2006, artist Rich Med­i­na (USA) and Mark Klaver­sti­jn (from the Ams­ter­dam design unit Machine) col­lab­o­rat­ed and assigned us to cre­ate the music video project to cre­ate the music video for Rich Medina’s new track “BBoys To Men” from his new album “Con­nect­ing The Dots”.

 Teamed up with Liang Lu, we took the lyrics of the tracks and devel­oped the idea of “we eat, we grow”. In the video, by con­stant­ly stuff­ing the objects men­tioned in the lyrics into the mouth, we cre­at­ed a visu­al rep­re­sen­ta­tion in the most lit­er­al and straight­for­ward way. It is a nar­ra­tive about how each of us as an inno­cent soul has to take in and cope with all the issues and top­ics from our soci­ety, no mat­ter if we have an appetite for it or not.

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