BBoys To Men
Spring 2006
Amsterdam, THE NETHERLANDS
( A collaborative project with Liang Lu )
Audio Visual ( music video )
2’47”
Music video project for artist Rich Medina ( USA ) and Mark Klaverstijn ( Amsterdam ), to create the music video for Rich Medina’s new track “BBoys To Men” from his new album “Connecting The Dots”.
We took the lyrics of the tracks and developed the idea of “we eat, we grow”. In the video, by constantly stuffing the objects mentioned in the lyrics into the mouth, we created a visual representation in the most literal and straightforward way. It is a narrative about how each of us as an innocent soul has to take in and cope with all the issues and topics from our society, no matter if we have an appetite for it or not.