I am a Cre­at­ive Pro­ject Man­ager with 20+ years of exper­i­ence deliv­er­ing brand, digit­al and activ­a­tion pro­jects across Europe and Asia.

My back­ground spans advert­ising agen­cies, NGO cam­paigns, and tech-driv­en product envir­on­ments: com­bin­ing cre­at­ive think­ing with struc­tured pro­ject delivery.

I spe­cial­ise in bridging cre­at­ive, tech­nic­al and busi­ness teams, and turn­ing ideas into real-world out­puts, from digit­al plat­forms to phys­ic­al brand experiences.

Cre­at­ive Pro­ject Management
End-to-end deliv­ery of cam­paigns, con­tent and brand ini­ti­at­ives: from concept to execution.

Digit­al & Product Projects
UX, plat­forms, and digit­al eco­sys­tems: trans­lat­ing ideas into struc­tured, scal­able products.

Activ­a­tion & Phys­ic­al Experiences
Exhib­i­tions, events and on-site activ­a­tions: bring­ing brands into real-world environments.

Digit­al Asset & Pro­duc­tion Sys­tems
Design sys­tems, work­flows and DAM: enabling teams to scale and deliv­er consistently.

5stepsapart. | 2024-Present

Inde­pend­ent prac­tice deliv­er­ing end-to-end cre­at­ive, digit­al and mar­ket­ing pro­jects across Europe, work­ing with 30+ cli­ents across com­mer­cial and NGO sectors.

Cre­at­ive & Mar­ket­ing Pro­ject Management

• Lead end-to-end deliv­ery of cre­at­ive and mar­ket­ing pro­jects, from concept to launch and optimisation
• Man­age up to 2 con­cur­rent pro­jects to ensure focus, qual­ity and timely delivery
• Trans­late brand strategy into cam­paign con­cepts, con­tent, and cus­tom­er jour­neys across digit­al channels
• Plan and execute multi-chan­nel cam­paigns (social, email, web), align­ing stake­hold­ers and deliverables

Cli­ent & Stake­hold­er Collaboration

• Delivered pro­jects for 30+ cli­ents, primar­ily through refer­rals and long-term reputation
• Main­tained ongo­ing col­lab­or­a­tions with NGOs includ­ing AidsFonds, SoaAids Neder­land, Sticht­ing PrEPnu and Mainline
• Worked closely with cli­ent-side mar­ket­ing, com­mu­nic­a­tions and pro­ject teams
• Coordin­ated design­ers, developers and extern­al pro­duc­tion partners
• Col­lab­or­ated with IP/legal teams on brand, licens­ing and pro­duc­tion-related matters

E‑commerce, Brand & Con­tent Delivery

• Delivered D2C and B2B e‑commerce plat­forms (Shopi­fy, Woo­Com­merce, Word­Press), sup­port­ing inter­na­tion­al sales
• Man­aged mul­ti­lin­gual con­tent pro­duc­tion and loc­al­isa­tion across markets
• Developed brand iden­tity sys­tems, cam­paign assets and digit­al content
• Integ­rated pay­ment sys­tems (e.g. Mol­lie) and sup­por­ted cam­paign-driv­en con­ver­sion flows

Activ­a­tion, Events & Phys­ic­al Experience

• Delivered exhib­i­tion setup concept and pro­duc­tion for City Uni­ver­sity of Hong Kong (Inter­na­tion­al Exhib­i­tion of Inven­tions Geneva, 2025–2026) Inter­na­tion­al Exhib­i­tion of Inven­tions Geneva
• Coordin­ated spa­tial design, pro­duc­tion vendors and on-site setup for inter­na­tion­al exhibitions
• Integ­rated phys­ic­al brand exper­i­ences with digit­al storytelling and cam­paign content
• Worked with sup­pli­ers and pro­duc­tion teams on mater­i­als, logist­ics and installation

Selec­ted Pro­jects & Impact

Nya Eye­wear (D2C Startup)

• Led brand, UX and mar­ket­ing includ­ing e‑commerce CX and AR try-on (Spark AR)

• Con­trib­uted to acquis­i­tion (est. €100K+ value)

Tot­Par­is (Parisi­an Fash­ion Brand)

• Delivered brand iden­tity and B2B whole­sale platform

• Sup­por­ted glob­al dis­tri­bu­tion across EU, North Amer­ica and Asia

NGO Cam­paigns

• Delivered cam­paigns sup­port­ing pub­lic health aware­ness and policy engagement
• Con­trib­uted to out­reach recog­nised by media and health networks

Tools & Platforms

Shopi­fy, Woo­Com­merce, Word­Press, Mailchimp, Meta Ads Man­ager, Miro, Jira, Con­flu­ence, Monday.com, Notion, Google Work­space, MS Excel

The View VR | Ams­ter­dam | 2021–2024

Pro­gressed from Seni­or Product Design­er to Post-Pro­duc­tion Super­visor (UX & Media)

Product, Cre­at­ive & Pro­ject Leadership

• Led Cre­at­ive Stu­dio and pro­ject deliv­ery using hybrid Agile methodologies
• Man­aged mul­tidiscip­lin­ary team (UX, 3D, motion, sound) and extern­al partners
• Over­saw end-to-end deliv­ery across UX, con­tent, devel­op­ment and marketing
• Man­aged timelines, work­flows and cross-func­tion­al alignment

Product Devel­op­ment & Ownership

• Co-defined MVP, product fea­tures and backend struc­ture for The View VR
• Owned and designed the full VR UX/UI sys­tem (spa­tial inter­ac­tion, user journeys)
• Co-led concept devel­op­ment and MVP defin­i­tion for Copi­um VR
• Con­trib­uted to product pos­i­tion­ing, mon­et­isa­tion and engage­ment strategy
• Held full own­er­ship of UX sys­tem; led ~75% of cre­at­ive oper­a­tions for Copi­um VR

Cre­at­ive Pro­duc­tion & Tech­nic­al Delivery

• Dir­ec­ted pro­duc­tion of 30+ immers­ive 360º experiences
• Delivered 50+ cam­paign assets (trail­ers, social, plat­form content)
• Estab­lished design sys­tems, asset pipelines and pro­duc­tion workflows
• Imple­men­ted a Digit­al Asset Man­age­ment (DAM) system
• Coordin­ated extern­al part­ners (360º pro­duc­tion, drone, loc­al­isa­tion, VO studios)

Cam­paign & Activ­a­tion Execution

• Co-developed cam­paign strategy and launch plan­ning for Copi­um VR
• Delivered con­tent across Meta Quest, social media and com­munity platforms
• Coordin­ated on-site activ­a­tion events (MET AMS 2022 & 2023) with VR demos
• Trans­lated digit­al products into phys­ic­al exper­i­ence environments

Deliv­ery & Impact

• Launched The View VR (~2,000 down­loads first week)
• Launched Copi­um VR (~5,000 down­loads first week)
• Delivered loc­al­isa­tion across 6 inter­na­tion­al markets
• Oper­ated with­in €100K–€1M pro­duc­tion environments

Team Lead­er­ship

• Led stand-ups, plan­ning ses­sions and cross-team alignment
• Ment­ored team mem­bers and sup­por­ted hiring

Sticht­ing PrEPnu | Ams­ter­dam | 2015–2019

Cam­paign & Brand Leadership

• Led brand strategy, cor­por­ate iden­tity and cam­paign devel­op­ment for a nation­al pub­lic health initiative
• Delivered integ­rated cam­paigns across digit­al, social, events and com­munity activations
• Developed mes­saging frame­works to sup­port aware­ness, engage­ment and beha­vi­our­al change

Mar­ket­ing & Con­tent Delivery

• Man­aged multi-chan­nel cam­paigns includ­ing email mar­ket­ing, social media and on-site activations
• Pro­duced audi­ence-focused con­tent and com­mu­nic­a­tion mater­i­als across platforms
• Mon­itored cam­paign per­form­ance and engage­ment to optim­ise outreach

Stake­hold­er & Pro­ject Management

• Coordin­ated stake­hold­ers across NGOs, pub­lic organ­isa­tions and advocacy groups
• Man­aged extern­al sup­pli­ers, pro­duc­tion part­ners, budgets and timelines
• Delivered cam­paigns aligned with pub­lic health strategy and policy initiatives

Impact

• Con­trib­uted to nation­al aware­ness and engage­ment around HIV pre­ven­tion and PrEP adoption
• Sup­por­ted out­reach across loc­al com­munit­ies and pub­lic health networks
• Delivered high-vis­ib­il­ity activ­a­tion includ­ing Pride Ams­ter­dam 2018 “PrEP War­ri­or” canal parade boat

Hud­son River | Ams­ter­dam | 2013–2015

• Designed brand iden­tity across phys­ic­al and digit­al channels
• Delivered web­site, e‑commerce UX/UI and mar­ket­ing campaigns
• Developed sea­son­al cam­paigns and in-store displays
• Coordin­ated retail pro­duc­tion rollout
• Cre­ated in-store brand exper­i­ences and cus­tom­er jour­ney alignment

Agency & Cre­at­ive Design Consultancy

Includes: Saat­chi & Saat­chi Asia Pacific, BatesAsia, Leo Bur­nett, DDB, BBDO

• Delivered integ­rated cam­paigns across digit­al, video, print, and media
• Developed art dir­ec­tion, mul­ti­me­dia storytelling, and brand campaigns
• Man­aged cre­at­ive teams and pro­duc­tion work­flows across region­al markets
• Designed cor­por­ate iden­tity and brand com­mu­nic­a­tion systems
• Delivered respons­ive web UX/UI, social media, and email cam­paign design
• Built strong found­a­tions in mul­ti­me­dia design, motion, and con­tent production

After School Con­sult­ing | Hong Kong | 2009–2010

• Delivered pro­ject man­age­ment and visu­al design for exhib­i­tions and event environments
• Worked on Hong Kong Sotheby’s and Bent­ley (Hong Kong & Macau) accounts
• Coordin­ated spa­tial design, visu­al assets, and on-site execution

Saat­chi & Saat­chi Asia Pacific | Guang­zhou | 2009

• Sup­por­ted region­al HQ relo­ca­tion from Hong Kong to Guang­zhou, includ­ing team integration
• Led cre­at­ive team align­ment and onboard­ing of loc­al talent
• Man­aged integ­rated cam­paigns across digit­al, print, and broadcast
• Worked on P&G hair­care brands account (Vid­al Sas­soon, Pantene, Head & Shoulders) across Great­er China Region
• Ensured cam­paign con­sist­ency with region­al mar­ket strategies and busi­ness objectives

BatesAsia | Hong Kong | 2008–2009

• Led concept devel­op­ment and art dir­ec­tion for region­al cam­paigns online
• Delivered inter­act­ive mul­ti­me­dia and Flash-based digit­al advertising
• Con­trib­uted to build­ing early digit­al cam­paign cap­ab­il­it­ies for Hong Kong & Macau markets

Leo Bur­nett | Hong Kong | 2001

• Developed cre­at­ive con­cepts and cam­paign visu­als for Nike account (Hong Kong & Macau markets)
• Delivered work across print and broad­cast media
• Col­lab­or­ated with cross-func­tion­al teams to execute brand campaigns

BBDO | Hong Kong | 1999

• Con­trib­uted to cam­paign concept devel­op­ment and execution
• Worked on NGO cam­paigns (AIDS Con­cern account)
• Delivered cre­at­ive assets for print and pub­lic aware­ness campaigns

Hong Kong Trade Devel­op­ment Coun­cil | Hong Kong | 1999

• Designed visu­al com­mu­nic­a­tions, sig­nage, and mul­ti­me­dia con­tent for exhib­i­tions and trade events
• Sup­por­ted inter­na­tion­al trade fairs and large-scale event environments
• Delivered both cre­at­ive and tech­nic­al pro­duc­tion assets

Shya-la-la Work­shop | Hong Kong | 1998

• Designed album cov­ers, posters, and pack­aging for the music and film industry
• Pro­duced print-ready art­work for loc­al and export mar­kets (Chinese-speak­ing regions)
• Sup­por­ted cre­at­ive pro­duc­tion across enter­tain­ment media releases

• Pro­ject Man­age­ment Insti­tute 2025–2026 - PMP Pro­ject Man­age­ment Pro­fes­sion­al ( In Progress )
• Ger­rit Rietveld Academie, Ams­ter­dam 2005–2008 – BA Graph­ic Design
• ArtEZ Uni­ver­sity of Art, Arnhem 2003–2004 – BA Graph­ic Design
• École Nationale Supérieur des Beaux-Arts, Par­is 2002–2003 – Dip. Arts & Visu­al Theories
• Uni­versité Par­is Panthéon Sor­bonne, 2002–2003 – Dip. Art His­tory & Culture
• Insti­tut Cath­olique de Par­is, 2001–2002 – Dip. Lan­guage & Culture
• Cent­ral Saint Mar­tins Col­lege of Art & Design, Lon­don 1999–2000 – BA Graph­ic Design & Visu­al Com­mu­nic­a­tion ( Exch. )
• Hong Kong Tech­nic­al Col­lege, 1998–2001 – HDip. Graph­ic & Mul­ti­me­dia Design

Eng­lish · bilingual
Dutch · inter­me­di­ate B2
Cantonese · bilingual
Man­dar­in · fluent
French · advanced