TOT (THIS OR THAT)

  Coop­er­ate Iden­ti­ty (logo, prints, graph­ics and visu­als), look­books, posters and website
 Spring 2011
 Paris, FRANCE

  At the start of 2011, the cre­ator of the Parisian fash­ion label “tot” has com­mis­sioned me to design the cor­po­rate iden­ti­ty for her brand.

 The project includ­ed cre­at­ing the logo of the brand, brand tag for the gar­ment, gar­ment care-han­dling tag, look­books, busi­ness cards, newslet­ter, let­ter­head tem­plates for quo­ta­tion, invoice, receipt & website.

 The design of logo is to cre­ate vari­a­tion and mul­ti­plic­i­ty, thus can be seen as a geo­met­ric form, a mir­ror image or even a fun­ny face, an impres­sion of classy with a touch of playfulness.

 The web­site is to func­tion as the online show­case for col­lec­tions, news blog, con­tact & dis­tri­b­u­tion information.

tttottt.com
(new win­dow directs to website)